Bob Osborne worked in St. Louis radio as a pop music disc jockey at WIL and jack-of-all-trades at KMOX and KMOX-FM.
Valued for his knowledge of the music business, Osborne, or “Ozzie” to his friends, was on WIL from 1960 to 1968, and as the station’s program director, he was responsible for switching the station’s format from rock to middle-of-the-road.
KMOX General Manager Robert Hyland hired him away in 1968. Osborne worked at the local CBS outlets until his death in 1988. At various times, he served as program director at KMOX and KMOX-FM, general manager of KMOX-FM, disc jockey on KMOX-FM, music director at KMOX, and program host on KMOX.